{"id":1770,"date":"2019-02-06T19:33:53","date_gmt":"2019-02-06T18:33:53","guid":{"rendered":"https:\/\/getnave.com\/blog\/?p=1770"},"modified":"2023-03-21T23:29:09","modified_gmt":"2023-03-21T21:29:09","slug":"fit-for-purpose-class-review-product-and-service-improvement-for-survival-success","status":"publish","type":"post","link":"https:\/\/getnave.com\/blog\/fit-for-purpose-class-review-product-and-service-improvement-for-survival-success\/","title":{"rendered":"Fit for Purpose Class Review: Product and Service Improvement for Survival & Success"},"content":{"rendered":"
<\/div>\n

As the European heatwave sets new temperature records across the continent, Spaniards know how to cool themselves. The country\u2019s favorite cocktails, Leche de Pantera, Sangria, Agua de Valencia and Calimocho are refreshing, delicious and just the thing you need when the sun is at its highest. Truly fit for purpose.<\/i><\/p>\n

Is your <\/i>business fit for purpose? Do you know who your customers are, what they want and need? More importantly, are you keeping a finger on your customers’ pulse and responding to their needs appropriately?<\/p>\n

If your answer to this question leaves room for doubt, the Fit for Purpose class<\/a> will be fit for your business.<\/p>\n

Have you ever wondered why the black cabs are still all over London despite the rise in hiring private vehicles through apps such as Uber and Bolt?<\/p>\n

Why the signature London taxis thrive and survive for centuries, even though more affordable competitors are entering the market?<\/p>\n

Picture the following scenario. You just boarded off a flight in London Heathrow. The shuttle service takes you to Victoria Coach Station and suddenly, you\u2019re right in the middle of one of Europe\u2019s busiest cities.<\/p>\n

Luckily, all of the world\u2019s knowledge is contained within your pocket, so you fire up Google Maps, type in the address of your hotel and hit directions<\/i>. \u2018\u2019It\u2019s only a 10-minute drive,\u2019\u2019 you think to yourself and switch apps to book a Uber ride.\u00a0<\/p>\n

A mere 20 seconds pass, just enough for the weather to change, and your driver has been located, transport paid for and confirmed. All you have to do is keep your eye out for a Vauxhall Corsa.<\/p>\n

The driver pulls over, you get in and shut the door. After the obligatory \u2018\u2019busy day?\u2019\u2019 question, you realize the person behind the wheel hasn\u2019t got the best command over the English language, but that\u2019s okay; your phone has already \u2018told\u2019 his phone where to go.\u00a0<\/p>\n

The only problem is, he doesn\u2019t know how to get there. You see, unlike London black taxi cabbies, whose rigorous training involves knowing 25,000 roads, 20,000 landmarks and memorizing 320 routes within a six-mile radius of Charing Cross, your chauffeur relies solely on navigation, completely clueless about how to avoid the traffic jams London is so rife with.\u00a0<\/p>\n

You let out a disgruntled tut as a black taxi whizzes past you in the bus lane. Your driver locks eyes with you in the rear-view mirror but there\u2019s nothing left to do but sit through the traffic at this point. What was supposed to be a 10-minute ride took over an hour.<\/p>\n

And that brings us to the main point. London taxis are much more than an iconic part of the city\u2019s tapestry. They\u2019re the best taxi service in the world. One that has evolved to become so robust and invaluable it\u2019s nearly irreplaceable. Wonder why the black cabs are still in business? Because they\u2019re truly fit for their purpose.\u00a0<\/p>\n

Every product or service, from a post-it note to a passenger aircraft, fulfills a customer purpose to some extent. Those that don’t either evolve to cater for their market or go extinct. Take Coca-Cola, for example. The legendary US soft drink wasn’t that soft at first – it was intended as anxiety, headaches and addiction medicine. Without Cola’s shift in purpose, we would never get to taste its sweet, caramel flavor and the world would lose its most famous soda.<\/p>\n

Understanding why <\/i>people choose a service and tailoring that service to their needs is necessary for business survival. Being fit for purpose is essential when it comes to earning customer loyalty and keeping them coming back for more.<\/p>\n

Held by the David J Anderson School of Management in the newly-opened office in the heart of Bilbao, Fit for Purpose is a two-day class led by the originator of the Kanban Method<\/a> himself.\u00a0<\/p>\n

It’s designed for executives in leadership and management roles, and follows up on one of David Anderson\u2019s most recent books, Fit For Purpose – How Modern Businesses Find, Satisfy & Keep Customers<\/i><\/a>.\u00a0<\/p>\n

The approach works upon the framework of segmenting your market by customer purpose first, aiming to answer pressing questions that dictate the survival of businesses in the 21st century:<\/p>\n