{"id":4088,"date":"2022-02-24T10:00:04","date_gmt":"2022-02-24T08:00:04","guid":{"rendered":"https:\/\/getnave.com\/blog\/?p=4088"},"modified":"2023-03-17T20:43:41","modified_gmt":"2023-03-17T18:43:41","slug":"waiting-for-customer-feedback","status":"publish","type":"post","link":"https:\/\/getnave.com\/blog\/waiting-for-customer-feedback\/","title":{"rendered":"Top 3 Management Don\u2019ts to Avoid When Waiting for Customer Feedback"},"content":{"rendered":"
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Do you have a \u201cWaiting for customer feedback\u201d column on your board? Does your work get stuck in there for days, even weeks, while your team is working hard to maintain predictable delivery results? If that\u2019s the case, it\u2019s probably worth reconsidering how you approach the situation.<\/p>\n

Let\u2019s go back to the basics. Every workflow has a beginning and an end. In its most simple form, it looks like \u201cTo Do\u201d, \u201cDoing\u201d and \u201cDone\u201d. Your \u201cTo Do\u201d state holds all the work items that are ready to be started, your \u201cDone\u201d state is a container for all the work that is considered complete. And the states that the work moves through, from start to finish, are your \u201cDoing\u201d states.<\/p>\n

And here is a question that I\u2019ve been asked quite often: If a new work item goes to “To Do”, and a work item being worked on is “Doing”, then where should an item be that has been worked on and is now waiting for customer feedback?<\/p>\n

The answer is pretty simple: as long as the work is not considered complete, \u201cWaiting for customer feedback\u201d is a \u201cDoing\u201d state.<\/p>\n

You might be thinking, \u201cBut Sonya, that would make certain requests look like they take weeks to finish when in reality, a few minutes of work might be all it took. The rest is waiting on customers\u201d.<\/p>\n

Well, does effort time equate to delivery time? Did your customer consider the work as finished after these few minutes of work? The answer to both these questions is No.<\/p>\n

Let\u2019s talk about what needs to happen to handle this situation strategically.<\/p>\n

Top 3 Management Don\u2019ts to Avoid When Waiting for Customer Feedback<\/h2>\n

I\u2019d like to give you a piece of advice regarding the most common traps you should avoid when waiting for your customers to come back to you. My hope is that, by the end of this post, you\u2019ll come up with a few ideas on how to address this challenge in your own context.<\/p>\n

#1 Don\u2019t Map Your Awaiting Status as Done<\/h3>\n

If your work item is waiting for feedback, it isn\u2019t done. The item is still outstanding, and it will only be considered finished once your customer provides their approval. If they don\u2019t, you still have work to do.<\/p>\n

Your board design should reflect reality<\/a>. It must be the single source of truth and as such, it needs to visualize what\u2019s actually happening with the work.<\/p>\n

But I understand where the urge to modify your data is coming from. After all, we all want to have beautiful pictures of our performance metrics. However, there are a lot of moving parts that need to work together so that you can deliver results quickly and efficiently. And ignoring certain parts won\u2019t make them disappear.<\/p>\n

Don\u2019t map your \u201cWaiting for customer feedback\u201d status as Done. Instead, visualize it as a Doing status and keep track of how much time your work spends there.<\/strong><\/p>\n

Don\u2019t worry about what your metrics and analytics look like.<\/p>\n

Honestly, my most favorite stage of business development is the one where the pictures are not-so-pretty. And the reason is that ugly pictures translate to opportunities for improvement.<\/strong> The more you see, the more you\u2019ll be able to address. And the more you address, the faster you\u2019ll make progress.<\/p>\n

#2 Don\u2019t Disregard the Time Your Work Spends in Your Waiting States<\/h3>\n

Now that your status is a \u201cDoing\u201d one, you\u2019ll be able to see, at a glance, the actual amount of time your items had to wait for your customer’s feedback.<\/p>\n

This is where the Cycle Time Breakdown Chart<\/a> comes into play. It visualizes your process states cycle time vs the overall cycle time needed to finish your work.<\/p>\n

\"Waiting<\/a><\/p>\n

Spotting the states with the longest sections on the diagram, analyzing their cycle times and identifying the root causes of delays are the most important steps towards improving your performance.<\/p>\n

And sometimes, it might feel like your hands are tied and there is nothing you can actually do. After all, it is the client who is expecting quick delivery results and now they are the ones who are disrupting the flow.<\/p>\n

Here\u2019s the thing, if you see that the time spent in \u201cWaiting for customer feedback\u201d represents a massive chunk of your delivery times, don\u2019t disregard it. On the contrary, give it your entire concentration.<\/p>\n

Use your metrics as evidence to emphasize the importance of the current situation and identify potential opportunities for improvement. The goal is to figure out how to reduce the impact it has on your predictability and your overall delivery speed.<\/p>\n

<\/div>\n
<\/div>\n

#3 Don\u2019t Give Up until You Figure Out a Solution<\/h3>\n

You have to figure out a way to manage expectations effectively.<\/p>\n

Remember, if something is important enough to be started, it should be important enough to be finished as soon as possible.<\/strong> And your clients need to agree with that.<\/p>\n

Have an honest conversation with them, and expose your point of view in a way that helps your customer understand the benefits for them as well. Agree on a threshold to make the goals you have more tangible.<\/p>\n

Let\u2019s say your client feels comfortable providing you their feedback within 5 business days. Analyze your cycle times<\/a> and discuss the impact that a delay of 5 days may have.<\/p>\n

The most important part of this negotiation is to achieve an alignment so that you preserve the predictability of your delivery system and your client feels confident that the work will be completed within their expectations.<\/p>\n

Here is a suggestion that you might find useful. Keep your customers close throughout the entire lifecycle of your work items.<\/strong> At some point, you may want to eliminate the \u201cWaiting for customer feedback\u201d status altogether and instead let them become part of your process, so that they can give you their perspective consistently.<\/p>\n

Schedule a regular meeting with your clients to review and discuss the progress of the work (ideally on a weekly basis). With this approach, you\u2019ll have everything you need to achieve an alignment between everyone involved and manage realistic expectations.<\/p>\n

If you\u2019re interested in exploring our proven 7-step roadmap to enable a smooth flow of work and consistent delivery outcomes, I\u2019d be thrilled to welcome you to our Sustainable Predictability<\/a> program.<\/em><\/p>\n

It’s time for action!<\/strong> Start visualizing the waiting time in your process and measure the impact it has on your overall delivery times. Bring the data from your Cycle Time Breakdown Chart to your retrospectives, emphasize the problems and brainstorm possible solutions. Take action and observe the results. Repeat. This is a continuous process, it should never end.<\/p>\n

The closer you keep your customers, the better. A long-term thriving relationship is based on transparency and appreciation. In order to get there, there must be alignment and a common vision on how to improve the way you manage the work going forward.<\/p>\n

<\/div>\n
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Do you have a \u201cWaiting for customer feedback\u201d column on your board? Does your work get stuck in there for days, even weeks, while your team is working hard to maintain predictable delivery results? If that\u2019s the case, it\u2019s probably worth reconsidering how you approach the situation. Let\u2019s go back to the basics. Every workflow […]<\/p>\n","protected":false},"author":1,"featured_media":4114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[69,7],"tags":[],"class_list":["post-4088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process-improvement","category-project-management"],"acf":[],"yoast_head":"\nTop 3 Don\u2019ts to Avoid When Waiting for Customer Feedback | Nave<\/title>\n<meta name=\"description\" content=\"Waiting for customer feedback can be disruptive for your delivery speed, but there is a strategic approach to avoid this situation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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