Free guide for agile coaches
Ask one question to find out what your coaching engagement actually changed.
Get the free 9-page PDF to learn the question that separates the value of an assessment from the change your work created, and what your client's answer means for your coaching model in the age of AI.

Inside the guide
The guide helps you examine what your clients value about your work.
- Ask the question that tests what changed.2
- Listen for the part of the answer that matters.3
- Recognize the two types of answer.4
- Identify what your work moved.6
- Work out what the answer means for your engagement model.7
- Decide how AI fits into the work you offer.9
The question behind the guide
When a client describes your last engagement, what do they say changed?
A client can value the dashboards, assessment and delivery analysis you provided. As AI makes that work available to anyone with a dashboard and a dataset, the question is whether the engagement also changed decisions, behavior or outcomes.
What did the client value?
Use one direct question to move the conversation from what happened during the engagement to what changed because of it.
What does their answer tell you?
Learn what to listen for without treating one response as a final verdict on your work.
Where does your coaching model go next?
Use the answer to examine how your work should develop as delivery investigation becomes easier to access.

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