As the European heatwave sets new temperature records across the continent, Spaniards know how to cool themselves. The country’s favorite cocktails, Leche de Pantera, Sangria, Agua de Valencia and Calimocho are refreshing, delicious and just the thing you need when the sun is at its highest. Truly fit for purpose. Is your business fit for purpose? Do you know who your customers are, what they want and need? More importantly, are you keeping a finger on your customers’ pulse and…